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	<title>Vasile Galusca &#187; marketing</title>
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	<link>http://galusca.com</link>
	<description>a new-business blog</description>
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		<title>Dacă voi nu mă vreţi, eu vă vreu</title>
		<link>http://galusca.com/423/daca-voi-nu-ma-vreti-eu-va-vreu/</link>
		<comments>http://galusca.com/423/daca-voi-nu-ma-vreti-eu-va-vreu/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 12:06:43 +0000</pubDate>
		<dc:creator>Vasile Galuşca</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://galusca.com/?p=423</guid>
		<description><![CDATA[Avea ce avea Lăpuşneanu cu marketingul. Prin vorbele &#8220;Dacă voi nu mă vreţi, eu vă vreu&#8221;, Lăpuşneanu a lămurit cît se poate de simplu un principiu la poziţionării produselor în mintea consumatorilor. Consumatorii adoră brand-urile. Le place să le găsească diminutive, asocieri şi să denumească o categorie cu un produs dominant de pe nişa respectivă. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>AdAge: 10 motive de ce compania ta nu ar trebui să blogheze</title>
		<link>http://galusca.com/86/adage-10-motive-de-ce-compania-ta-nu-ar-trebui-sa-blogheze/</link>
		<comments>http://galusca.com/86/adage-10-motive-de-ce-compania-ta-nu-ar-trebui-sa-blogheze/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 10:17:13 +0000</pubDate>
		<dc:creator>Vasile Galuşca</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[AdAge]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[bloguri]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web2.0]]></category>

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		<description><![CDATA[Am găsit un articol interesant pe AdAge: &#8220;10 Reasons Your Company Shouldn&#8217;t Blog&#8220;. Mie mi s-au părut de fapt argumente destul de slabe. Așa că decis să aduc anumite contra-argumente. &#8220;1. The blogs most companies want to create are guaranteed to join the 900,999 out of every million blogs with no readers. Why? They&#8217;re boring.&#8221; [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Marketing occidental vs Marketing asiatic</title>
		<link>http://galusca.com/37/marketing-occidental-vs-marketing-asiatic/</link>
		<comments>http://galusca.com/37/marketing-occidental-vs-marketing-asiatic/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 04:42:02 +0000</pubDate>
		<dc:creator>Vasile Galuşca</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo / Naming]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Chaebol]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[slogane]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://galusca.com/?p=37</guid>
		<description><![CDATA[Eram copil. Apreciam foarte mult produsele Sony. Sloganul lor &#8211; It&#8217;s a SONY &#8211; m-a vrăjit de pe atunci. Îl consider al doilea cel mai bun din lume, la categoria sloganelor liderilor de piață. Pe primul nu îl voi schimba degrabă &#8211; Connecting People. La categoria companiilor numărul 2 de pe piață, cel mai bun [...]]]></description>
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